• Work closely with Products and Marketing team and support base generation for the different promos / campaigns of the bank
• Create an overall marketing and non-marketing calendar to monitor schedule and ensure timely sendouts
• Collaborates with the Regional and Philippines Data Engineering and Infrastructure Teams to implement and automate scripts for base generation
• Reports to the Campaigns Team Lead and supports the rest of the DSM Team members in meeting the departmental KPIs and objectives
•Do campaign base sizing with waterfall of base drop-offs prior launch of each promo/campaign
• Do analysis on campaign performance and metrics during the actual campaign to be reported to the stakeholders
• Generate a post-campaign report and analysis to apply learnings in the next campaigns
• Support end to end process on promo fulfillments - from eligible base generation until crediting of incentives or sending the base to the end user
•Support promo related OTRS tickets (Customer inquiry/complaints)
• Utilizes a variety of applications, such as SAS, SQL, R, PowerBI, Tableau, and/or QlikSense
• Writes scripts to query data, join tables, aggregate and transform data
